Xbox Dynamic Backgrounds
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Games are a powerful way to express and explore identity in a creative, safe space. The Xbox Celebrates collection marks 2024 with a vibrant tribute to cultural heritage through awareness months — like Pride, Black History Month, International Women’s Day, and more.
O0’s job was to animate illustrations created by renowned artists and turn them into dynamic console backgrounds.
Got 2 awards:
Together, we can build a gaming community that’s welcoming and inclusive. That’s what drives Xbox.
For each campaign, Microsoft invited different artists to create the key artwork and redesign the Xbox logo. With O0’s help, wondrous illustrations were spun into something alive and breathing.
For International Day of the World’s Indigenous Peoples, Xbox commissioned artist Sienna Gonzales, who is a Mexican and Chitimachan artist and also part of the LGBTQIA+ community.
Artist Panicha Saengthongaram from Thailand was inspired by the Ramayana — an epic tale originally from India that has also influenced many Asian cultures, including those of Thailand, Cambodia, Indonesia, and Laos.
Dominque Ramsey redesigned the Xbox logo to celebrate and amplify Black stories. Her work draws heavily from Ethiopian and Nigerian textiles and folk art.
The Xbox logo was reimagined as a glowing crystal atop a magic staff. In a storybook-style scene, a castle flies rainbow banners and fireworks light the sky. Created by an LGBTQIA+ artist, the image envisions the Kingdom of Color — a realm ruled by LGBTQIA+ people where the magic of Pride reaches all.
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