Gantri

Gantri. Reimagining the future of experience recycling

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Services
Video

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Categories
Product Videos

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3D

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AI

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Industries
Marketplace

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Tech stack
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Rarify, a design platform for rare and collectible furniture, made its first product with digital manufacturer Gantri. The limited-edition lamp, Cube One™, debuted during NYCxDesign.

It was the perfect setting to carve out space for curiosity and craft. Together with Gantri, we produced immersive product videos that invite viewers into a world of artful lighting, orchestrated with painstaking detail.

Got 2 awards:

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“This work ended up being our best-performing product shots on socials. I wouldn’t hesitate to work with O0 again.”

Nate Sprecher, Creative Director

Concept

Great design takes you places — it’s emotional, inspiring, and memorable. To capture this feelings, we created a sensory journey with 3D design and animation. Our videos and stills translate the depth of Gantri’s products into a visual language that welcomes viewers into a beautiful, expressive world.

Approach

Inspiration takes the form of tiny specks of light — glowing seeds drifting through a magical forest in search of the perfect place to grow. This illustrates how Gantri breathes life into ideas.

Visual development

We built a 3D world layered with textures, materials, and dynamic light. Lush surfaces and floral compositions create a soft, dreamlike atmosphere. 


The video caught the eye of Gantri’s craftsmanship community — a gentle gesture of appreciation from those who understand the art of detail.

Review

“O0 Design was a pleasure to work with: responsive, communicative, and able to deliver top-notch assets with minimal oversight.”

Nate Sprecher, Creative Director

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