Two years ago, we created Akia’s first brand and website — a lively world inspired by 70s press ads and the soft, welcoming feel of early hotel design. It was all about the atmosphere behind. After raising $6M in Series A to scale their automation tech, Akia expanded its offering, and wanted to say it out loud. The brand needed to shift — from a breezy look and feel to something more confident and functional.

In collaboration with Akia’s marketing team, we took a deep dive into their brand’s evolution. We revisited the first visual iteration and reassessed the approach. Then, O0’s team reimagined the design — moving from abstract illustrations to visuals that more accurately reflect the platform’s core features and real-world use cases.

The revamp now focuses on capturing the true essence of the platform. It’s enriched with analytics, social proof, and reviews. Each illustration now shows real-life situations that customers and guests face, highlighting how Akia helps both.

Over six months, we created 30 new webpages to show how the product has grown. O0’s team built a more mature, product-centric, and data-driven digital experience — still wrapped in a cozy blanket we knit together back then.