In the beginning, it was a shell. Our ancestors used them as currency. And at the start of the rebrand, there was a shell too. It just didn’t feel like a gem, so we refined it.

We shaped the logo into an infinity shell, symbolizing how Payman AI handles every money task on repeat, without a hitch. From there, it all flowed out. We poured in the whole ocean: where pearls represent money, sharks hunt frauds, and the shell becomes a safe, secure place for your funds.

The color system carries meaning too: green, beige, and soft pink are signature Payman tones, while bright green signals real money, tied to actual bank accounts.

Payman AI serves as a financial bridge between artificial and human intelligence. To reflect this duality in the UI, we integrated a human touch with AI-spiration.

Leveraging ChatGPT, our designers created custom code to generate Dithering art. It’s a digital take on the classic stippling technique, but with pixels replacing the dots. You got it right — we used AI to craft content for an AI-driven product because, well, we’re an AI-native studio.

Although Payman already had a web app, we didn’t directly reuse its UI. Instead, we reimagined it in our own visual language — preserving the core meaning while elevating the experience.

We incorporated subtle micro-interactions and micro-animations to add a sense of motion and intent, without overwhelming the user