Hily
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Dating can be tough. What starts as a fun, low-key routine can quickly turn into a high-pressure, snap-judging experience. When Hily, a dating app, came to us for a rebrand, we were all in on reshaping the way people meet new people.
O0's job was to transform Hily into a brand rooted in acceptance and diversity — a space where users can be themselves, explore, and have fun. We landed on the simple yet powerful philosophy "You are enough" and built the story around it.
Got 2 awards:
The visual language we’ve created doesn’t chase perfection, but instead celebrates beauty in its raw form. Shapes are impulsive rather than stamped, colors speak rather than shout, elements are relaxed rather than tense, and fonts reflect personality rather than seeking approval — just like we want it in real life.
The inverted heart in the logo symbolizes an alternative reality — a place so ideal it feels almost unreal, yet it exists, thrives, and wins the hearts of digital nomads. It’s a dreamy world brought to life with cyber characters, a window metaphor, and captivating sunset-to-sunrise hues.
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