Microsoft Pride
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For the fourth year running, we’re partnering with Microsoft to make radical joy visible, lovable, and shareable. This campaign, shaped by LGBTQIA+ voices across the company, reminds us that Pride isn’t just about showing up for ourselves, it’s about supporting each other.
Got 2 awards:
“You absolutely smashed this. You knocked it out of the park. You exceeded my expectations. You KILLED IT!”
To celebrate the collective power of LGBTQIA+ communities, we’ve grown a lush, fabulous garden of fuzzy flowers — each one inspired by a different pride flag. Every bloom is unique in shape, shade, and charisma, just like each of us. Queers thrive in unity. That’s our visual statement.
The process was fully asynchronous — an evolving cycle of visual direction tests, AI-driven exploration, and system-building in Houdini to enable fast procedural refinement. Back and forth, until everything clicked.
Our 3D generalist built a custom Houdini tool with around ten adjustable parameters — from wind simulation to petal count, lighting, shading and more. This gave us the flexibility to generate a wide range of flag-inspired variations quickly and consistently.
“I'm so happy with the work. I can see the care, the craft, and the attention to detail.”
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