Microsoft Pride

Microsoft Pride. Reimagining the future of experience recycling

A cute hedgehog curled into a ballA cute hedgehog curled into a ball
Services
Video

,

Categories
3D

,

AI

,

Industries
Tech

,

Tech stack
No items found.

For the fourth year running, we’re partnering with Microsoft to make radical joy visible, lovable, and shareable. This campaign, shaped by LGBTQIA+ voices across the company, reminds us that Pride isn’t just about showing up for ourselves, it’s about supporting each other.

Got 2 awards:

No items found.
“You absolutely smashed this. You knocked it out of the park. You exceeded my expectations. You KILLED IT!”

Chris Palazzo, Creative Director, Microsoft

Concept

To celebrate the collective power of LGBTQIA+ communities, we’ve grown a lush, fabulous garden of fuzzy flowers — each one inspired by a different pride flag. Every bloom is unique in shape, shade, and charisma, just like each of us. Queers thrive in unity. That’s our visual statement.

Creative workflow

The process was fully asynchronous — an evolving cycle of visual direction tests, AI-driven exploration, and system-building in Houdini to enable fast procedural refinement. Back and forth, until everything clicked.

Custom Houdini tool

Our 3D generalist built a custom Houdini tool with around ten adjustable parameters — from wind simulation to petal count, lighting, shading and more. This gave us the flexibility to generate a wide range of flag-inspired variations quickly and consistently.

Review

“I'm so happy with the work. I can see the care, the craft, and the attention to detail.”

Chris Palazzo, Creative Director, Microsoft

lets talk icon
Next project

AI House

Ajax

Ajax x Lorenzo

Akia

Axis

Beluga Catheter

Choice

Contentedge

Crusoe

Crusoe

DEIP

DIM

DRESSX

Destinus

Esper

Fingerprint

Flashnet

Freewrite

Fynn

GlowGreen

Grand Prix

HF0

Headway

Hily

Inito

InstaCap

Ketch

La Marine

Lemon.io

Loop

Lunasa

Microsoft Pride

Microsoft Teams

Momentus

Monogram

Naptha AI

NetBeez

NetBeez product revamp

One Way

PNOE

Partnered

Payman AI

Petcube

Petcube GPS Tracker

PixAI

Polaris Control

Polpis Systems

Portrait

Prefix

Pyka

Qudrix

Rulebricks

Setapp

Settle

Sharehold

Smart Jet

Space Ryde

Spend With Ukraine

Star

Sunsama

Swayable

Union X City

Wacomet

Xbox Dynamic Backgrounds

nuka