Loop
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Loop is the world’s first desktop 3D filament maker. It turns print waste into new, consistent material, so you can keep using it. Again and again. Forever. Never heard of anything like it? We hadn’t either. That’s what made it so exciting when The Possible Zone asked us to create the brand and website for this unconventional recycling machine.
Got 2 awards:
"This landing page helped us quickly validate the concept and connect with early adopters. We secured over 250 presales in the first month — nearly 2x the early expectation for a hardware startup at our stage."
We had to visually introduce a whole new concept to the market and make people want it. That’s what we do best. Loop became the top-performing product in the incubator packed with next-gen hardware.
Loop is one-of-a-kind, and its website had to show that. Built on Shopify, it highlights the product’s uniqueness. Each scroll reveals something new, guiding customers through the process. Animations break down the blend–extrude–spool cycle with crisp close-ups that highlight every detail. It all clicks once you see it in motion.
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We placed Loop right in the heart of a DIY process. Using Midjourney, we created the background and added the product render. This made the scene realistic and detailed, all in no time. O0’s clean renders show how Loop fits perfectly into a creative space, like it’s always belonged. Craft, Loop, repeat.
“Launching the page gave us instant momentum and became a key turning point that shaped our growth.”
Let’s talk
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