Automotive HMI design

O0 designs and deploys
next-gen in-vehicle HMI

What we do

Intuitive, multimodal & user-first HMI solutions and automotive companion apps

We design, validate, and integrate HMI solutions that simplify complex vehicle functions such as instrument clusters, entertainment, navigation, vehicle diagnostics, connectivity, and more.

HMI concepts

Need to explore design directions, validate usability, and visualize the full in-car experience long before production? That’s exactly what we do. Simulations reveal how features will look, feel, and respond, helping teams align faster, pitch stronger, and turn ideas into tangible visions.

Software update

At O0, we manage smooth, secure software updates that keep your HMI and IoT products current and reliable. We organize all design elements — UI components, frameworks, APIs, and specs — to ensure seamless integration, streamlined version control, and consistent system stability.

Visual and motion design

We design detailed UI screens, integrate HMIs with the digital ecosystem, build wireframes and prototypes. The visual language we create is grounded in principles of safety, modularity, accessibility, and consistency. Motion assets take the experience further, delivering intuitive, dynamic, and responsive interactions that connect with users.

Deployment and integration

O0 is a sparring design partner for forward-thinking mobility innovators. We deliver secure, privacy-focused design assets for both HMI head units and companion apps. O0-made control and media interfaces provide advanced, secure management of in-vehicle systems, keeping the user flow intuitive and engaging.

Research and localization

Data is king. We adapt in-car experiences to local markets through in-field research, cultural insights, and regulatory analysis. From understanding user behavior to crafting market-specific design guidelines, we make sure every interface feels native, compliant, and intuitive — wherever it's used.

UI design

Design, adapt, and integrate large-scale, cohesive UI systems into your software ecosystem. From initial concept to production-ready assets, we craft detailed interface components and in-car screens that elevate usability and bring a sleek, consistent experience across every touchpoint.

Daimler Benz

Prototyping
UI/UX
Custom HMI

Daimler Benz

Prototyping
UI/UX
Custom HMI

Concept car 
3D models  

Meticulously designed and perfectly lit, we create high-fidelity 3D renderings of concept cars that turn ideas into bold visual statements — crafted to make investors and stakeholders stop and take notice. By embracing AI generative tools, we build immersive automotive environments so lifelike, you’ll feel like you’re already behind the wheel.

Audi

3D
AI
Animation

Jetour

3D
AI
Animation

Olympian

3D
AI
Animation

Personalized 
in-car experience

Consumers expect personalized, intuitive in-car experiences. We specialize in conversational design to create virtual assistants that connect with users — both functionally and emotionally. We design, shape, and give AI-driven assistants a voice, a look, and a personality, so they feel less like tools and more like responsive, relatable, and genuinely helpful copilots.

Renault Elo

3D
AI
Animation
Visual Identity

Renault Coco

3D
AI
Animation
Visual Identity

Vehicle companion 
apps

Powered by software-defined mobility and IoT, companion apps connect vehicles to smartphones for seamless access to features and services. We build modular UX/UI systems that are smooth, powerful, and easy to use. Acting as an adjustment layer between the vessel and its operator, they enable full control over lighting, climate, multimedia, and more. And it doesn’t hurt if they look stunning, right?

Smart Jet for Gulfstream

App
UX/UI
Development

Polaris Control

iPad
UX/UI
Product
Development

Our Capabilities

Our lowdown

Solutions

  1. HVAC
  2. Navigation
  3. Entertainment
  4. Head-up display
  5. Context-aware UI
  6. Infotainment systems
  7. Digital instrument clusters
  8. Vehicle companion apps
  9. Virtual personal assistants

Impact

  1. Cars
  2. Cargo
  3. Marine
  4. Aviation
  5. Next-Gen EVs
  6. Urban mobility
  7. Autonomous vehicles

HMI frameworks

  1. QT
  2. Unity
  3. Kanzi
  4. Unreal Engine

Extended services

1

Brand identity

Market research, brand and content strategy, brand messaging, logo and icons, typography, color palette, illustration style, digital assets, guidelines, social media and web branding, merch, brochures, pitch decks, presentations, banners.

2

Web

Sitemap & page architecture, visual direction & moodboards, responsive layouts, landing page & marketing site design, component design & reusable modules, accessibility optimization, conversion-focused UX, CMS-friendly design.

3

Product development

API development & integration, database setup, push notification setup, app performance optimization, analytics integration, app store deployment (Apple App Store & Google Play), QA testing & bug fixing, maintenance.

4

Marketing support

Creative campaign concepts, storytelling, visual asset creation, social media content, digital and print ad, video and motion graphics, collaterals, press kit design, event branding, email templates, branded content pieces.

5

Video production

Brand videos, product demos and explainers, social media content, testimonials, corporate videos, how-to tutorials, animated videos, commercials, motion, environment design, VFX, cinematic sequences, sound design & voiceover.

Reviews
Woven by Toyota
William Chiang,
Director of Business Operations

“I appreciate the team's professionalism, speed, and flexibility of your support.”

Star
Dominik Fink,
UX Designer

“Merci beaucoup for the great collaboration and the amazing video. Really impressive outcome. I really hope we’ll get the chance to work on such a project together again soon.”

Magpie Aviation
Oliver Haas,
Head of Partnerships and Strategy

“This relationship will lead to many warm intros in the future. I have great respect for the company and the team you’ve built — the team was flexible, a pleasure to work with, and delivered high-quality work.”

Star
Alexander Debkaliuk,
Head of Design Execution

“Impressive results on the Audi project!”

Get in touch

Questions

What is HMI development?
What are the trends for automotive HMI?
What is the HMI module in a car?
What’s your design process? Will I be in the loop?
Looks nice. How much does it cost to hire an automotive digital product & UX/UI design studio?
What models of cooperation do you offer?
How does the retainer work? What are the streams?

Next service

Product design