Semaphor | Design Proposal
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Sep 17 –  Oct 13

3.5 months

40 weeks

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Task
Semaphor needs a clear, credible brand and a landing page overhaul ahead of upcoming public moments. The technology is sophisticated, but the current presentation does not clearly explain what Semaphor does, why it matters, and how it’s different from other autonomy players — creating avoidable risk in high-visibility opportunities. 

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Approach
We’ll start by defining a clear brand foundation with a practical visual system including logo, colors, typography, icons, and presentation templates. Once that’s in place, we’ll design a focused, high-impact homepage that explains Semaphor’s platform in clear terms and establishes trust quickly, using motion graphics to support understanding. In parallel, we’ll develop the website on a two week lag to target a launch before the end of April. We work as an embedded team, running weekly sprints and collaborating day to day in Slack.

Fill me in 🙏 Fill me in 🙏 Fill me in 🙏 Fill me in 🙏 Fill me in 🙏 Fill me in 🙏 Fill me in 🙏 Fill me in 🙏 Fill me in 🙏 Fill me in 🙏 Fill me in 🙏 Fill me in 🙏 Fill me in 🙏 Fill me in 🙏 Fill me in 🙏

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O0 is a full-stack cloud design studio. We build digital products, from zero to launch.

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