We’ll run brand and product design in parallel to maintain momentum and ensure tight alignment.

We’ll start by defining the essential brand foundation while aligning on core user roles, surfaces, and flows. This early work focuses on reducing ambiguity where protocol logic, DAO mechanics, and UX intersect.

From there, we’ll move quickly into product concepting and prototyping, designing and validating the primary user journeys across the app. Particular attention will be given to creator workflows in Liquid, feed behavior and curation logic, token visibility, and DAO-driven actions like grants, approvals, and moderation.

Once flows are validated, we’ll translate the experience into a complete UI system, including detailed states, reusable components, and responsive behavior. The project concludes with a documented design system and clean handoff that enables fast iteration as the platform evolves.