We’ll begin with strategy in December to define the core message architecture: value proposition, brand story, positioning, messaging pillars, and voice guidelines. These give Sonoma a shared language for describing a category that is still forming and ensure the brand system and website are anchored in a clear point of view.

Once alignment is established, we’ll move into identity development. Through concept exploration, motion tests, and iterative refinements, we’ll shape a visual system that can scale across digital touchpoints and directly support the product story. Guidelines will codify how the identity behaves across assets, ensuring consistency once Sonoma begins scaling communications in 2026.

With strategy and identity locked, we’ll move into web design in late January. We’ll start with the homepage as a directional anchor, then extend the system across the required pages: Platform, About, Careers, Blog, Book a Demo, 404, and text templates. This phase focuses on clarity for non-technical audiences, UX patterns that reduce cognitive load, and visual structure that makes the emerging category legible. Development will begin slightly behind design so that build and refinement can progress in parallel, covering setup, CMS structure, component construction, QA, and deployment.

Once the brand and site are in place, we’ll support Sonoma’s launch window with a three-month LinkedIn campaign. We’ll create the content calendar and produce eight posts per month, using the strategic messaging and new identity system to educate the market, articulate the value of AI-secure workflows, and generate early traction with enterprise buyers.